About / 2026
Two founders. A growing network. One opinionated studio.
Pebble Convex is a small media and advertising studio. We build the brands we wish existed, and we run campaigns for the brands we wish more people knew about.
[ The story ]
It started with one ranked page and a very long Google Doc.
We met in 2021 on a freelance project nobody else wanted. Sam was rebuilding the technical SEO of a niche EV review site, Ayesha was rewriting every product page on it, and the founder kept introducing us as “the two SEO people”. By month three we’d doubled their organic traffic and the joke had stuck.
The plan after that was simple: keep working on other people’s brands. The actual thing that happened is we kept buying small, weird domains in our spare time — a lighting blog here, a car telemetry tool there — and quietly turning them into properties brands wanted to advertise on.
By 2024 the side project had outgrown the day job. We registered Pebble Convex the same week we shipped our fourth owned brand. Today we operate a network of 32 properties, work with 120+ partner brands, and still write most of the briefs ourselves.
We’re not an agency. We’re not a publisher. We’re somewhere in between — and that’s exactly the part we like.
Portfolio
Co-founder · Growth & SEO
Sam
Sam runs growth. He's the one obsessing over crawl budgets at 1am, then breaking down a 40-page SEO audit into three things that actually move the needle. Twelve years deep in organic, performance and link strategy across tech, automotive and SaaS.
@SAM
Co-founder · Brand & Partnerships
Ayesha Mansha
Ayesha runs brand. She turns a half-formed idea into a launch your competitors quietly screenshot. SEO specialist by trade, partnership operator by instinct, and the reason brands stay with us for years instead of quarters.
@ayesha
[ How we work ]
Four rules we don't break.
[ 01 ]
Own before we recommend
We test every play on our own properties before we sell it as a service.
[ 02 ]
Small team, senior work
Two founders on every account. No junior hand-offs after the kickoff call.
[ 03 ]
Boring fundamentals
Schema, internal linking, real reporting. We'd rather be useful than clever.
[ 04 ]
Long contracts, easy exits
Most partners stay 2+ years. The 30-day exit clause is right there in the MSA.